UN Women Goodwill Ambassador Emma Watson Launched 'Our Shared Self'
Laura McQuarrie — November 4, 2016 — Social Media
'Our Shared Shelf' is the name of a book club on Goodreads launched by UN Women Goodwill Ambassador Emma Watson.
As part of her work with UN Women, Watson describes that she has been doing a fair share of reading on the topic of equality. Each month, a feminist book is selected for reading and a discussion is set for the last week of the month. Watson also notes that "Whenever possible I hope to have the author, or another prominent voice on the subject, join the conversation."
Currently, the book club is reading 'Mom & Me & Mom' by Maya Angelou. Recently, Watson herself took to London tube stations to drop off a few copies of the book with handwritten notes inside to encourage the feminist book club to grow.
As part of her work with UN Women, Watson describes that she has been doing a fair share of reading on the topic of equality. Each month, a feminist book is selected for reading and a discussion is set for the last week of the month. Watson also notes that "Whenever possible I hope to have the author, or another prominent voice on the subject, join the conversation."
Currently, the book club is reading 'Mom & Me & Mom' by Maya Angelou. Recently, Watson herself took to London tube stations to drop off a few copies of the book with handwritten notes inside to encourage the feminist book club to grow.
Trend Themes
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Online Book Clubs — Developing an online platform for book clubs, including tools for discussion and author involvement, can boost engagement and community building.
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Feminist Literature — Publishers and booksellers can tap into the growing demand for feminist literature by curating and promoting titles that address gender equality and women's rights.
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Celebrity-led Causes — Celebrities leveraging their influence for social causes, such as women's rights, can inspire action and increase awareness among their followers and fans.
Industry Implications
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Online Communities — Developing online communities that cater to niche interests and causes, such as feminist book clubs, can create opportunities for engagement and monetization through targeted advertising.
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Publishing — Publishers can capitalize on the growing demand for feminist literature by investing in new authors and leveraging digital marketing channels to reach wider audiences.
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Celebrity Endorsements — PR agencies and marketing firms can work with celebrities to align their personal brand with social causes, creating opportunities for collaborations, sponsorships, and endorsements.
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