With Valentine's Day just around the corner, the Oslo Vinterpark campaign could easily be mistaken as an advert for something a lot more risky than skiing. Putting aside all things '50 Shades of Grey'' however, it is a lot more innocent than it first appears. The bruises on these bottoms are not the result of S&M activities. They weren't even brought on by the sport of skiing. Instead, the Oslo Vinterpark campaign shows the pain once suffered riding T-bar chairlifts.
Conceived by ad agency Anti Inc, the Oslo Vinterpark campaign reads, "The T-bars are history. Introducing the new six-seat ski lift." The shockingly erotic imagery is sure to capture people's attentions right away and hold it.
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