The Oslo Vinterpark Campaign Introduces Improved Ski Lift Chairs
Meghan Young — February 14, 2013 — Naughty
References: oslovinterpark.no & fastcocreate
With Valentine's Day just around the corner, the Oslo Vinterpark campaign could easily be mistaken as an advert for something a lot more risky than skiing. Putting aside all things '50 Shades of Grey'' however, it is a lot more innocent than it first appears. The bruises on these bottoms are not the result of S&M activities. They weren't even brought on by the sport of skiing. Instead, the Oslo Vinterpark campaign shows the pain once suffered riding T-bar chairlifts.
Conceived by ad agency Anti Inc, the Oslo Vinterpark campaign reads, "The T-bars are history. Introducing the new six-seat ski lift." The shockingly erotic imagery is sure to capture people's attentions right away and hold it.
Conceived by ad agency Anti Inc, the Oslo Vinterpark campaign reads, "The T-bars are history. Introducing the new six-seat ski lift." The shockingly erotic imagery is sure to capture people's attentions right away and hold it.
Trend Themes
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Erotic Ski Lift Ads — Creating attention-grabbing and controversial ads that challenge traditional advertising norms.
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Replacing T-bar Chairlifts — Developing innovative and safer ski lift options that improve the skier experience.
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Creative Ad Campaigns — Utilizing unconventional and provocative marketing strategies to stand out from competitors.
Industry Implications
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Outdoor Sports — Exploring new technology and designs to enhance safety and enjoyment in outdoor sports activities.
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Advertising — Adopting daring and boundary-pushing advertising techniques to create buzz and engage audiences.
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Tourism and Leisure — Using unique and unconventional campaigns to attract tourists and promote leisure activities.
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