In an effort to make a statement surrounding justice and societal judgement, KIMMY.J decided to imbue its 2016 Fall/Winter collection with oriental embroidery designs of a mythical monster called the #dokkabee.
Made by mixing the face of a Korean tiger with the make believe features of what's called a Hatae, KIMMY.J creates a symbol of its own to drive a message. With it, the brand looks to highlight the importance of accountability when it comes to justice, this was explained with the words "What we are facing in our society now is not a problem solely derived from our government. We are responsible for it as well as a member of this society."
In addition to the statement oriental embroidery that can be found on the backs of most of the jackets, KIMMY.J makes use of vibrant faux fur and pink silks to give the line a captivating appearance.
What's Driving This Trend
- Statement Oriental Embroidery
- The use of oriental embroidery designs in fashion showcases the potential for cultural storytelling and expression.
- Symbolic Messaging
- Incorporating mythical creatures as symbols in fashion collections provides an opportunity for brands to convey powerful messages and spark conversations.
- Ethical Fashion
- The emphasis on justice and societal responsibility in fashion collections reflects the growing consumer demand for ethically-driven products.
Who This Affects Most
- Fashion
- The fashion industry can leverage statement embroidery and symbolic messaging to create unique and meaningful collections that resonate with consumers.
- Textile Manufacturing
- The demand for vibrant faux fur and silk fabrics presents an opportunity for the textile manufacturing industry to innovate and develop sustainable, high-quality materials.
- Cultural Heritage Preservation
- The use of oriental embroidery in fashion highlights the importance of preserving and celebrating cultural traditions, opening up opportunities for organizations focused on cultural heritage preservation.
