The Kourellas Organic Greek Yogurt Gets Friendly Through Branding
Michael Hemsworth — September 30, 2016 — Lifestyle
References: gdesignstudio.gr & packageinspiration
It's never easy to establish an honest, thoughtful connection with consumers, but the Kourellas Organic Greek Yogurt packaging does so with grace and style. Designed by the G Design Studio, the yogurt packaging is emblazoned with information in a conversational tone. Rather than simply stating nutritional facts and ingredients, the packaging speaks directly to consumers by saying, "Kourellas says: Indulge in whole milk organic greek yogurt. Amazingly cream, tasty & good for you too!"
The relaxed, friendly branding approach conveys product quality through simple conversation rather than relying on other branding techniques. The Kourellas yogurt packaging is vibrant with a variety of different hues that pertain to the various flavors offered. Each one speaks as though it were in the middle of a conversation with a consumer for a cheery, approachable aesthetic.
The relaxed, friendly branding approach conveys product quality through simple conversation rather than relying on other branding techniques. The Kourellas yogurt packaging is vibrant with a variety of different hues that pertain to the various flavors offered. Each one speaks as though it were in the middle of a conversation with a consumer for a cheery, approachable aesthetic.
Trend Themes
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Conversational Packaging — Businesses can explore developing packaging that speaks to consumers in a friendly, conversational tone rather than relying on traditional branding techniques.
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Personalized Branding — The use of personalized, relatable language can create stronger connections between consumers and businesses, leading to increased customer loyalty and brand advocacy.
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Friendly Brand Voice — Creating a brand voice that speaks to consumers in a friendly, approachable manner can be a key differentiator for businesses in crowded marketplaces.
Industry Implications
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Food and Beverage — Food and beverage companies can explore using conversational packaging to create stronger connections with consumers and stand out on crowded store shelves.
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Retail — Retailers can use personalized branding and friendly brand voices to create a more welcoming, approachable in-store experience for customers.
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Consumer Packaged Goods — CPG companies can use conversational packaging as a way to differentiate their products and connect with consumers on a deeper level.
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