Beijing's Tribe Organic cafe serves nutritious food and enlisted the creative agency 'Bureau for the Advancement of Lifestyle and Longevity and Success' to design the packaging for its takeout menu.
The boxes were designed to reflect the organic nature of the food the cafe offers and it does just that. Rather than opting for flashy packaging, the brand chose a muted cream that functions as the backdrop for the labeling on the boxes, which is colorful but minimal. The brand's extension --Tribe Nutrition -- also has packaging that is simple, clean and wood-based in order to keep up with the natural theme.
This organic cafe ensures that consumers feel good about what they are eating -- whether it is in the store or outside it.
Key Themes Behind This Trend
- Minimalist Packaging
- Minimalist packaging design that reflects the nature of the product and its healthy offerings can be a disruptive innovation opportunity in the cafe industry.
- Sustainable Packaging
- Using sustainable packaging materials for takeout and in-store food packaging can be a disruptive innovation opportunity in the cafe industry.
- Branding for Health
- Creating branding that emphasizes health and wellness as a core value can be a disruptive innovation opportunity in the cafe industry.
Where This Applies
- Food and Beverage
- The trend of using minimal and sustainable packaging materials that align with a healthy and nature-focused brand can be a disruptive innovation opportunity in the food and beverage industry.
- Design
- The trend of creating minimalist packaging designs that emphasize the natural and sustainable ethos of a brand can be a disruptive innovation opportunity in the design industry.
- Marketing and Advertising
- The trend of emphasizing health and wellness as a core branding value in the food and beverage industry can be a disruptive innovation opportunity in the marketing and advertising industry.
