Beijing's Tribe Organic cafe serves nutritious food and enlisted the creative agency 'Bureau for the Advancement of Lifestyle and Longevity and Success' to design the packaging for its takeout menu.
The boxes were designed to reflect the organic nature of the food the cafe offers and it does just that. Rather than opting for flashy packaging, the brand chose a muted cream that functions as the backdrop for the labeling on the boxes, which is colorful but minimal. The brand's extension --Tribe Nutrition -- also has packaging that is simple, clean and wood-based in order to keep up with the natural theme.
This organic cafe ensures that consumers feel good about what they are eating -- whether it is in the store or outside it.