In honor of Lunar New Year, Veggie Grill launched a limited-edition Orange Chickin’ Bowl.
Available from February 3rd to 12th, the new Orange Chickin’ Bowl is a tasty, and vegetarian-friendly way to celebrate the Lunar New Year. A twist on a classic dish, the new Orange Chickin’ Bowl consists of plant-based protein tossed in a citrus-forward sauce, on a bed of wild rice, with roasted garlic broccolini and candied sesame almonds.
As founder and executive chairman of Veggie Grill T.K. Pillan explains, "We are excited to introduce this iconic dish, but with our innovative plant-based spin in time for the Lunar New Year. Our goal is to give people dishes that they crave in a plant-based version and bring new experiences that showcase just how delicious plant-based dining has become.”
Image Credit: Veggie Grill
Key Themes Behind This Trend
- Plant-based Lunar New Year Dishes
- Opportunity for restaurants to tap into the growing demand for plant-based alternatives to traditional Lunar New Year dishes.
- Citrus-forward Flavors
- Opportunity for food and beverage companies to experiment with citrus-forward flavors in their product offerings.
- Limited-edition Menu Items
- Opportunity for restaurants to generate buzz and drive traffic by offering limited-edition menu items for seasonal events like Lunar New Year.
Where This Applies
- Restaurant Industry
- Restaurants can adapt their menus to cater to the growing demand for plant-based options for seasonal events like Lunar New Year.
- Food and Beverage Industry
- Food and beverage companies can innovate new products that incorporate citrus-forward flavors, which are increasingly popular.
- Marketing and Advertising Industry
- Marketing and advertising agencies can help restaurants and food companies to promote limited-edition menu items to build buzz and increase awareness.
