Hallucinatory Street Art

The Optical Illusion Graffiti of Mimmo Rubino Plays Tricks on the Eyes

Good luck trying to figure out exactly what's going on in the optical illusion graffiti of Mimmo Rubino, because sometimes it's really hard to tell what's real and what's paint.

Working in alleys and abandoned parts of Rome, Italy, the artist who's also known as Flickrub holds symmetry in high esteem as he executes his deceptive street art in thick white paint. Giving trippy three-dimensional form to shapes and objects that do not exist, the optical illusion graffiti of Mimmo Rubino achieves a true trompe l'oeil.

Optical Illusion Art
The rise of optical illusion art provides disruptive innovation opportunities in the art industry as it combines traditional and digital art techniques to create unique experiences.
Interactive Street Art
The trend of interactive street art creates opportunities for gamification and experiential marketing in the advertising and marketing industry.
3D Street Art
The increasing popularity of 3D street art opens up opportunities for virtual reality and augmented reality experiences in the entertainment industry.

Industries Being Reshaped

Art
The art industry can embrace the trend of optical illusion art as a new form of art to promote and showcase.
Advertising and Marketing
The advertising and marketing industry can use interactive street art to attract and engage consumers in a unique way.
Entertainment
The entertainment industry can leverage the trend of 3D street art to create immersive experiences and attract more audiences.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 93%
Freshness 8%