Opies Pickled Onions with Bird’s Eye Chilli are Flavorful
Michael Hemsworth — March 4, 2021 — Marketing
References: opiesfoods & talkingretail
The Opies Pickled Onions with Bird’s Eye Chilli are a newly announced product from the brand that offers a piquant take on the classic product for consumers to pick up. The product sees the pickled onions steeped in malt vinegar with the addition of the namesake Bird's Eye Chillies into the mix for a spicy finish. The pickled onions on in 360-gram jars and are available now in the UK at a price point of £2.
Brand and Digital Marketing Manager at Opies Emma Pozzetti spoke on the new Opies Pickled Onions with Bird’s Eye Chilli saying, "The launch of this new pickle is perfect at a time when the popularity of pickles is really gaining ground. Recent research claims that vinegar and pickled foods are predicted to become a top trend and flavors note this year. This seems to be corroborated as within the past year mentions of preserving and fermenting on social media has increased by 28%.”
Brand and Digital Marketing Manager at Opies Emma Pozzetti spoke on the new Opies Pickled Onions with Bird’s Eye Chilli saying, "The launch of this new pickle is perfect at a time when the popularity of pickles is really gaining ground. Recent research claims that vinegar and pickled foods are predicted to become a top trend and flavors note this year. This seems to be corroborated as within the past year mentions of preserving and fermenting on social media has increased by 28%.”
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