Opies Pickled Onions with Bird’s Eye Chilli are Flavorful
Michael Hemsworth — March 4, 2021 — Marketing
References: opiesfoods & talkingretail
The Opies Pickled Onions with Bird’s Eye Chilli are a newly announced product from the brand that offers a piquant take on the classic product for consumers to pick up. The product sees the pickled onions steeped in malt vinegar with the addition of the namesake Bird's Eye Chillies into the mix for a spicy finish. The pickled onions on in 360-gram jars and are available now in the UK at a price point of £2.
Brand and Digital Marketing Manager at Opies Emma Pozzetti spoke on the new Opies Pickled Onions with Bird’s Eye Chilli saying, "The launch of this new pickle is perfect at a time when the popularity of pickles is really gaining ground. Recent research claims that vinegar and pickled foods are predicted to become a top trend and flavors note this year. This seems to be corroborated as within the past year mentions of preserving and fermenting on social media has increased by 28%.”
Brand and Digital Marketing Manager at Opies Emma Pozzetti spoke on the new Opies Pickled Onions with Bird’s Eye Chilli saying, "The launch of this new pickle is perfect at a time when the popularity of pickles is really gaining ground. Recent research claims that vinegar and pickled foods are predicted to become a top trend and flavors note this year. This seems to be corroborated as within the past year mentions of preserving and fermenting on social media has increased by 28%.”
Trend Themes
1. Spicy Pickled Products - Opies Pickled Onions with Bird's Eye Chilli is an example of a traditional product with a modern twist, indicating a trend towards spicy pickled products.
2. Increased Popularity of Vinegar and Pickled Foods - The research cited by Emma Pozzetti suggests that vinegar and pickled foods are becoming a top trend and flavor for the year, indicating a growing trend in this area.
3. Social Media Mention of Preserving and Fermenting - The 28% increase in social media mentions of preserving and fermenting indicates a trend towards homemade and artisanal pickling, creating opportunities for disruptive innovation in pickled products.
Industry Implications
1. Food and Beverage - The trend towards spicy pickled products and increased popularity of vinegar and pickled foods presents opportunities for innovation in the food and beverage industry.
2. Agriculture - The trend towards homemade and artisanal pickling creates opportunities for innovation in the agricultural industry, particularly in the production of specialty crops for pickling purposes.
3. Packaging - The popularity of pickled products and the variety of pickling options creates opportunities for innovation in packaging, particularly for eco-friendly and reusable packaging options.
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