Dark Passions has a line of Gothic zodiac jewelry that includes the new sign Ophiuchus. The zodiac charm can be worn on a necklace or bracelet. The pendents have a dark and mysterious look, adorned with skulls and serpents. These zodiac signs look far from friendly!
All of the signs come in either silver, gold or bronze. If you dare, pick up a creepy necklace and show off your new astrological sign.
Implications - There has been an influx in consumer interest in astrology and zodiac signs, with the recent discovery of the new Ophiuchus sign. The industry has become increasingly more appealing to younger shoppers, creating higher demand for astrology-inspired items and services. Companies can profit from new scientific discoveries by creating items that are both fashionable and topical.