These Opening Ceremony jackets were made in commemoration of the cultural diversity that the brand aims to promote though its apparel. As it is reaching its 15th anniversary this year, the brand decided to release the 'Global Varsity' collection, with a total of 47 jackets making it up.
The brand's founders, Humberto Leon and Carol Lim, described the motive behind the new Opening Ceremony jackets by saying, "We wanted to celebrate the fact that the America we know is comprised of a diverse and expansive group of nations" and, "To do so through our iconic varsity jacket felt like a perfect way to highlight each country’s unique attributes – through color, symbols and patterns." In addition to the jackets, the brand released a series of t-shirts, jersey dresses, sweatshirts and baseball caps to go along with the designs.
Why This Trend Is Growing
- Cultural Diversity in Fashion
- The release of the 'Global Varsity' collection by Opening Ceremony highlights the trend of celebrating cultural diversity through apparel.
- Commemorative Collections
- The 15th anniversary 'Global Varsity' collection by Opening Ceremony demonstrates the trend of brands creating special collections to commemorate milestones.
- Iconic Symbolism in Fashion
- By incorporating color, symbols, and patterns from different countries, the Opening Ceremony jackets showcase the trend of using fashion to promote cultural attributes and unique identities.
Industries Being Reshaped
- Fashion Retail
- The 'Global Varsity' collection by Opening Ceremony presents an opportunity for fashion retailers to tap into the growing demand for culturally diverse and commemorative fashion.
- Apparel Manufacturing
- The production of the 'Global Varsity' collection by Opening Ceremony requires expertise in creating customized jackets with intricate designs, presenting an opportunity for apparel manufacturers.
- Fashion Merchandising
- Merchandisers can leverage the popularity of the 'Global Varsity' collection by Opening Ceremony to curate themed fashion displays that attract customers looking for unique, symbolic designs.
