Open Concept cocktail bar opened its doors in St. Louis and the most captivating element of the spot is the way that it charges its customers. Rather than paying for each drink consumed, Open Concept allows customers to pay by the hour -- this includes mocktails and cocktails. Visitors can book their visits online or at the door, in which the time will start when they receive their first drink.
Following that, customers are invited to "drink all that you legally can." The owner, Michael Butler, explains that Open Concept is "the first of its kind in the region and the state [...] We decided to mix technology with that open bar concept." Butler also includes that tipping can be done line and this entire approach caters to the craving of convenience in modern-day experiences. Customers are able to check into the bar with their phones and receive messages of the time they have left.
Image Credit: The Takeout/Jacoblund
Why This Trend Is Growing
- Hourly-charged Bar Services
- Open Concept cocktail bar introduces a new way of charging for drinks by allowing customers to pay by the hour.
- Technology-infused Open Bar Experience
- Open Concept bar combines technology and the open bar concept to create a convenient and novel drinking experience for customers.
- Convenience-driven Bar Experiences
- Open Concept bar satisfies the demand for convenience by offering mobile check-ins, time tracking, and a wide variety of drinks for a fixed hourly rate.
Industries Being Reshaped
- Hospitality
- The hospitality industry can adopt the hourly-charged bar services model to attract customers who seek unique and convenient drinking experiences.
- Food and Beverage
- Restaurants and bars within the food and beverage industry can explore the integration of technology and new charging models to enhance customer satisfaction and increase revenue.
- Mobile App Development
- Developers in the mobile app industry can create innovative solutions that enable customers to check-in, track time, and receive updates for hourly-charged bar experiences.
