Open-Air Living Rooms

The National Trust Encourages Visitors to Enjoy the Outdoors

The National Trust has created these open-air living rooms to entice sofa-loving Brits into the great outdoors. The open-air living rooms are made entirely out of natural materials and took over a month to grow. The furniture is comprised of a base of straw bales with a grass blanket.

Each of these open-air living rooms has a sofa and a coffee table for families to gather around. The biggest sofa is at Osterley Park in London, with an eight-meter diameter. The initiative is in response to recent research that revealed Brits spend up to 43 hours a week on the sofa.

Outdoor Living Spaces
Create outdoor living spaces using natural materials to encourage people to spend more time outdoors.
Nature-inspired Furniture
Design furniture made from natural materials like straw bales and grass blankets for a unique outdoor experience.
Human-nature Connection
Promote the connection between humans and nature by providing open-air living rooms that blend the comforts of indoors with the beauty of the outdoors.

Sectors Adopting This

Hospitality
Hospitality businesses can incorporate open-air living rooms in their establishments to attract customers looking for unique outdoor experiences.
Furniture
The furniture industry can innovate by creating furniture specifically designed for open-air living rooms, utilizing natural and sustainable materials.
Leisure and Recreation
Leisure and recreation organizations can embrace the concept of open-air living rooms to provide a fresh and inviting setting for outdoor activities and gatherings.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 39%
Freshness 8%

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