Modernized Muscle Car Concepts

The Opel GT References the Original GM GT from the 1960s

Though at first glance it might not appear so, the 2016 Opel GT concept car is an overt reference to a 1960s muscle car from the small German auto manufacturer's parent company, GM. The concept has incredibly futuristic design aspects, to be sure, but Opel hopes that the Opel GT will eventually enter the mass market as a modern version of the original GM GT.

In the 60s, the GM GT was presented as a smaller, more affordable alternative to the Corvette. The model eventually stopped being produced, but it had a large cultural impact that remains embedded in the minds of car enthusiasts and designers to this day.

Opel recognizes that the market for rear-wheel drive coupes is shrinking, but it believes that the Opel GT concept is too beautiful a design to pass up on.

Futuristic Automotive Design
There are opportunities for automotive manufacturers to incorporate futuristic design aspects into their vehicles, appealing to consumers who are looking for cutting-edge aesthetics.
Modernized Classic Cars
There is potential to revive and update iconic cars from the past, offering a modern version that captures the essence of the original while incorporating contemporary features and technologies.
Niche Market Exploration
Exploring niche markets such as rear-wheel drive coupes can lead to unique opportunities for car manufacturers to cater to specific consumer preferences and differentiate themselves.

Who This Affects Most

Automotive Design and Manufacturing
The automotive industry can embrace futuristic design concepts and modernize classic cars, opening up opportunities for innovation and market expansion.
Automotive Retail
Auto dealerships can tap into the demand for modernized classic cars and niche market segments, offering unique and highly desirable vehicles to consumers.
Automotive Accessories and Customization
The customization industry can cater to enthusiasts looking to modify and personalize their modernized classic cars, providing a range of accessories and upgrades to enhance the driving experience.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 94%
Freshness 8%

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