For businesses, automobiles have to be more than people carriers, and these Opel Good Tools ads promote a line of commercial vehicles up for mastering the task at hand.
Targeting professionals from caterers and cleaners to carpenters and landscapers, this clever campaign demonstrates how a variety of different jobs can be done better with a van or a truck designed "to deliver."
Perhaps you require a workshop in the back of your caravan, or a place to assemble baked goods onsite at an event. The FutureBrand advertising agency of Hamburg, Germany, has literally transformed this fleet of cars into hybrid machines and power tools that act as table saws, beaters, paint rollers and vacuums. The Opel Good Tools ads suggest that it's about finding a vehicle to meet your needs, and not the other way around.
The Opel Good Tools Ads Market Multitalented Machines
Amelia Roblin — May 20, 2011 — Autos
References: futurebrand & adsoftheworld