On-location experience is key in shaping sports events in the minds of attendees. In addition, it guarantees a stronger return rate. With a slogan of "Don't Dream It. Live it," the NFL gives fans priority access to top events during the season, as well as other exclusive benefits like special pre-game parties and ticket verifications with exact seat locations.
To amplify the luxury of the on-location experience, Bruins Sports Capital and the NFL employ live entertainment and celebrity chefs. Personalization is important as well. The Official Hospitality program features a Dedicated Experience Manager that helps individuals select "the perfect NFL experience," while a team of event and travel specialists assist with further opportunities to "enhance your weekend."