For people of all ages who are experiencing domestic abuse, a lockdown may have them trapped them at home with an abuser but fortunately there are discreet ways for victims to get help—such as by visiting an online beauty store for what seems to be a natural cosmetics company. The Facebook page was created for a fake Polish brand "Rumianki i bratki" (Camomiles and Pansies) and resembles many other online businesses but it actually serves as a helpline for victims of abuse. To reach out, a victim can get the help they need by inquiring about the shop's fake products and do so without alerting their abuser.
While stay-home orders are in place to keep the public healthy, the pandemic is bringing awareness to the fact that home is not a safe place for victims of domestic abuse.
What's Driving This Trend
- Anti-abuse Beauty Shops
- Creating beauty stores that serve as helplines for victims of abuse can provide a discreet way for them to get help.
- Fake Online Businesses as Helplines
- Fake online businesses can serve as helplines for victims of abuse and provide a safe way for them to reach out.
- COVID-19 and Domestic Abuse
- The COVID-19 pandemic is bringing awareness to the fact that home is not safe for victims of domestic abuse.
Who This Affects Most
- Cosmetics
- The cosmetics industry can create anti-abuse beauty shops to support victims of abuse.
- Online Retail
- Online retailers can use their platform to create fake businesses that serve as helplines for victims of abuse.
- Social Media
- Social media platforms can be used to raise awareness and provide resources for victims of domestic abuse during the pandemic.
