Photographer Christian Rinke captures "In The Zone", the latest editorial exclusive for web publication The Ones 2 Watch. The fashion story features model Yann Diasonama at Bananas in Paris and highlights the season's luxurious translations of classic sportswear looks.
Styling for this image series is courtesy of Stéphane Gaboué who works alongside hair and makeup artist Christian Courcelles to bring Yann's look to life. Séphane dresses the model in updated versions of classic basketball uniforms and athletic attire that is both urban and opulent.
The Ones 2 Watch "In The Zone" editorial is lensed in an inner city neighbourhood. Despite of its ruggedly urban backdrop, the photo series highlights luxe streetwear staples from labels that include Givenchy, Saint Laurent and Topman among others.
What's Driving This Trend
- Luxury Sportswear
- Disruptive innovation opportunity: Create high-end, luxurious versions of classic sportswear looks.
- Urban Streetwear
- Disruptive innovation opportunity: Develop urban and opulent athletic attire that combines elements of street style with high fashion.
- Editorial Fashion Photography
- Disruptive innovation opportunity: Integrate innovative techniques, composition, and storytelling into fashion photography for online publications.
Who This Affects Most
- Fashion Apparel
- Disruptive innovation opportunity: Collaborate with luxury brands to create updated versions of classic sportswear designs.
- Beauty and Makeup
- Disruptive innovation opportunity: Experiment with avant-garde makeup and hair styles that complement the urban and opulent fashion trends.
- Online Publishing
- Disruptive innovation opportunity: Leverage cutting-edge technology and visual storytelling to create immersive fashion editorials for online platforms.
