OnePlus has announced that it will name its TV the OnePlus TV, however, the company has not released any specs of the TV or a release date. A representative from the company spoke on the thought process behind naming it the OnePlus TV, "We believe there's no other name that can best represent our value, vision and pride than naming it with our own brand." The branding decision is minimalistic, which follows the company's pattern of simple naming conventions. The company's smartphones also follow a very simplistic naming convention.
Along with the name, the company also released a logo that follows the simplistic branding theme. The company notes that unity and symmetry were integral parts of the logo. The inspiration for the logo came from what the company refers to as, "classic geometric progression."
Image Credit: OnePlus
Key Themes Behind This Trend
- Minimalistic Branding
- There is an opportunity for disruptive innovation in creating simple, visually appealing branding that communicates a company's values and vision.
- Unified Branding Across Products
- Companies could benefit from creating a consistent, easily recognizable brand image across all of their products.
- Emphasis on Symmetry
- Brands could explore the use of symmetry in their logos or branding to create a sense of balance and harmony.
Where This Applies
- Consumer Electronics
- There is an opportunity for companies in the consumer electronics industry to focus more on minimalistic branding and cohesive brand image across their products.
- Design and Branding
- Design and branding agencies could explore the use of symmetry and minimalism in their work to create visually appealing and effective branding for their clients.
- Marketing and Advertising
- Marketing and advertising professionals can learn from OnePlus' branding decision to create simple, unified brand images that effectively communicate a company's values and vision.
