ONE Brands is introducing its first-ever limited-edition ONE S'mores flavor and it's being launched as a summer flavor that can be enjoyed everywhere from a "socially distanced campground to glamping on the couch with your favorite series." The low-sugar protein bar inspired by a taste of the great outdoors provides what consumers have come to expect from the brand—20 grams of protein and just a single gram of sugar per bar. Knowing that many people are missing out on their usual summer experiences, this bar is sure to be a hit for the nostalgic flavor alone.
The new gluten-free protein bar by ONE Brands is made with a classic combination of toasted marshmallows, melted chocolate and graham crackers that helps to bring the experience of sitting around the campfire absolutely anywhere—or as the brand describes it, #SmoreAnywhere.
Image Credit: ONE Brands
Why This Trend Is Growing
- Limited-edition Protein Bars
- Opportunity for food companies to create limited-edition flavors of protein bars to capture consumer interest and drive sales.
- Nostalgic Flavors
- Potential for brands to tap into nostalgic flavors from childhood, like s'mores, to create unique and appealing products that resonate with consumers.
- Low-sugar Protein Bars
- Demand for protein bars with low sugar content presents an opportunity for companies to develop healthier snack options that still provide the necessary protein boost.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can leverage the trend of limited-edition protein bars to attract new customers and increase sales by offering unique flavors.
- Nutrition and Wellness
- The nostalgia trend in food products offers an opportunity for nutrition and wellness companies to create enticing, indulgent treats with healthier ingredients to cater to health-conscious consumers.
- Snack Industry
- The demand for low-sugar protein bars presents an opportunity for snack companies to tap into the growing market of health-conscious consumers looking for convenient and nutritious snack options.
