The Madame Germany On the Run editorial features a frolicking Ilva Hetmann. Hetmann is found dancing before green and brown pastures, photographed and delivered here by Thanassis Krikis.
Krikis captured not only Hetmann's movements as she jumped along the set, but also beams of sunlight as they shone down on the red head. Stylist Natalie Manchot contributed to the natural mood that subsequently abounded the production with yellow visors, thin sporting jackets, flowing green gowns and sapphire blue jackets.
In line with these athletic pieces were comfortable footwear via strap gladiator sandals and red high tops. This breaks with standard springtime productions which often opt for spiky stilettos, high rise wedges and dainty peep toe heels.
What Makes This Trend Stand Out
- Outdoor Photoshoots
- Opportunity for photographers and fashion brands to showcase their products and models in natural, outdoor settings.
- Athleisure Fashion
- Disruptive opportunity for fashion designers to create athletic-inspired clothing that combines style and comfort.
- Natural Mood Styling
- Opportunity for stylists to embrace a natural aesthetic in fashion productions, using earthy tones and comfortable apparel.
Sectors Adopting This
- Photography
- Disruptive innovation opportunity for photographers to explore new ways of capturing motion and natural lighting in outdoor photoshoots.
- Fashion
- Opportunity for fashion brands to tap into the athleisure trend, creating clothing that blends style and functionality for everyday wear.
- Styling
- Disruptive opportunity for stylists to reimagine fashion productions with a natural, relaxed aesthetic, incorporating comfortable apparel and earthy tones.
