The On The Border Squeezable Salsas and Queso have been announced by Truco Enterprises as a range of condiments for consumers who are looking for an easy, flavor-forward option to pick up. The condiments include the Original Medium Salsa, Guacamole Salsa and Queso of which the former two are suited for placement in the microwave for warmed up serving. The condiments, as the above-mentioned name suggests, are packaged in squeeze bottles to make them easy to portion and serve with no mess.
CEO of Truco Enterprises Shane Chambers explained the inspiration behind the On The Border Squeezable Salsas and Queso further saying, "We are thrilled to bring this game-changing innovation to the salsa and dip categories, solving for long-standing consumer challenges of portability and ease of single-use, which we know are barriers to expanded usage occasions. On The Border Dips have grown 58% in Total MULO in the latest 26 weeks ending 9/6/20. We are confident that this new innovative packaging will further that growth in the nearly $2 billion-dollar shelf-stable dip segment, just as condiments did when they adopted similar packaging in their categories."