The On The Border Squeezable Salsas and Queso are Easy to Portion
Michael Hemsworth — October 3, 2020 — Marketing
References: insigniacap & trndmonitor
The On The Border Squeezable Salsas and Queso have been announced by Truco Enterprises as a range of condiments for consumers who are looking for an easy, flavor-forward option to pick up. The condiments include the Original Medium Salsa, Guacamole Salsa and Queso of which the former two are suited for placement in the microwave for warmed up serving. The condiments, as the above-mentioned name suggests, are packaged in squeeze bottles to make them easy to portion and serve with no mess.
CEO of Truco Enterprises Shane Chambers explained the inspiration behind the On The Border Squeezable Salsas and Queso further saying, "We are thrilled to bring this game-changing innovation to the salsa and dip categories, solving for long-standing consumer challenges of portability and ease of single-use, which we know are barriers to expanded usage occasions. On The Border Dips have grown 58% in Total MULO in the latest 26 weeks ending 9/6/20. We are confident that this new innovative packaging will further that growth in the nearly $2 billion-dollar shelf-stable dip segment, just as condiments did when they adopted similar packaging in their categories."
CEO of Truco Enterprises Shane Chambers explained the inspiration behind the On The Border Squeezable Salsas and Queso further saying, "We are thrilled to bring this game-changing innovation to the salsa and dip categories, solving for long-standing consumer challenges of portability and ease of single-use, which we know are barriers to expanded usage occasions. On The Border Dips have grown 58% in Total MULO in the latest 26 weeks ending 9/6/20. We are confident that this new innovative packaging will further that growth in the nearly $2 billion-dollar shelf-stable dip segment, just as condiments did when they adopted similar packaging in their categories."
Trend Themes
1. Squeeze Bottle Condiments - The trend of packaging condiments like salsa and queso in squeeze bottles provides a convenient, mess-free way for consumers to portion and serve these products.
2. Flavor-forward Condiments - Consumers are seeking condiments with bold and exciting flavors, making flavor-forward options like the On The Border Squeezable Salsas and Queso appealing to their preferences.
3. Microwavable Condiments - The introduction of condiments like the Original Medium Salsa and Guacamole Salsa that can be warmed up in the microwave opens up new usage occasions and enhances convenience for consumers.
Industry Implications
1. Food Packaging Industry - The trend of squeeze bottle condiments presents an opportunity for the food packaging industry to develop innovative packaging solutions that cater to the needs of consumers.
2. Condiment Manufacturing Industry - The demand for flavor-forward and microwavable condiments creates a disruptive innovation opportunity for the condiment manufacturing industry to develop new product offerings that meet consumer preferences and enhance convenience.
3. Dip and Salsa Industry - The adoption of innovative packaging, like squeeze bottles, in the dip and salsa segment allows for the expansion of usage occasions and offers growth potential for companies operating in this industry.
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