The Omni Present brings an even more personal touch to gift-giving, making the recipient and the sender feel much closer to each other. Ideal for integrating into parcels that must be sent by mail, this unexpected system of communication puts both parties in contact right at the moment of reveal.
Frolic Studio constructed a compact gadget from an Adafruit cellular GSM module called Arduino. This would be attached to the inside of a box and programmed to telephone the mobile phone of the giver. When the package is opened, the call is initiated and it's possible for a real-time "Happy birthday!" or "Merry Christmas!" to be exclaimed by the person behind the Omni Present.
What's Driving This Trend
- Real-time Gifting
- Innovation opportunities for developing gadgets or platforms that enable personalized, real-time gifting experiences.
- Smart Parcel Delivery
- Innovation opportunities for developing smart gadgets or systems that enable the communication between sender and receiver during the parcel delivery process.
- Customer Engagement
- Innovation opportunities for developing integrated systems that foster customer engagement, add personal touches and improve brand loyalty.
Who This Affects Most
- E-commerce
- E-commerce retailers can use real-time gifting to improve customer experience and increase sales.
- Logistics and Delivery
- Logistics and delivery companies can develop smart parcel gadgets and systems to differentiate themselves and increase customer satisfaction.
- Marketing and Advertising
- Marketing and advertising agencies can use customer engagement strategies like Omni Present to create unforgettable brand experiences and increase brand awareness.
