Old Spice Co-Branded Ads Promote Two Products in One

 - Feb 6, 2012
References: oldspice & popsop
Proctor & Gamble has released two Old Spice co-branded commercials, which, for the first time ever, promote two of the company's brands in the same ad. The first commercial promotes Old Spice and Bounce, while the other promotes Old Spice and Charmin.

Developed by Wieden + Kennedy and directed by Tim Heidecker and Eric Wareheim of Tim and Eric, the amusing Old Spice co-branded ads were created for the body spray's 'Smell is Power' campaign. In the first spot (shown here), a soft-spoken woman is presenting the Bounce Dryer Bar, when suddenly Terry Crews, the popular Old Spice spokesman, crashes into the room on a jet ski. He screams, "Old Spice is so powerful, it sells itself in other people’s commercials!"

The other commercial follows a similar story line but promotes P&G's Charmin toilet paper -- watch it here.