The latest Old Navy holiday campaign has been launched by the brand starring drag queen RuPaul in a series of commercials that encourage consumers to celebrate the RuPaulidays in a pair of new pajamas. The campaign features RuPaul singing all the various jingles from the campaign, which are being launched across the US and Canada in both English and Spanish. Consumers are encouraged to pick up a pair of pajamas for everyone in the family -- including the dog -- as they settle in to celebrate the season with their loved ones.
The RuPaul Old Navy holiday campaign has been launched just in time to coincide with the drag queen's latest Cosmopolitan UK cover that was released hours prior.
The Latest Old Navy Holiday Campaign Stars RuPaul for the RuPaulidays
Michael Hemsworth — December 5, 2020 — Marketing
References: oldnavy.gap & out