The Olay Fearless Artist Series is a new body care collection that's designed for women of color and their concerns, and it is devoted to telling the stories of women in art and science. The eye-catching artwork on the bottles was made by African American artist Avery Williamson.
The limited-edition body care formulas, specially crafted by a diverse team of women, are focused on hydration and each one offers unique benefits. Nourishes for Glowing Skin is made with cocoa butter and Manuka honey, while Restores Soft Silky Skin shares the many benefits of aloe and soothing chamomile for soft skin. Rounding out the new body care products is a third formula, Balances & Evens Skin, with apple cider vinegar and brightening Vitamin C.
Key Themes Behind This Trend
- Diversity-focused Body Care
- Creating body care products focused on addressing concerns specific to women of color and their skin types.
- Collaborative Formulation
- Combining skills and knowledge from diverse teams to create body care products with unique benefits.
- Art-inspired Packaging
- Using eye-catching artwork on packaging to tell the stories of women in art and science.
Where This Applies
- Beauty and Personal Care
- Developing innovative products and packaging design that cater to the needs of diverse consumers.
- Art and Design
- Partnering with artists and designers to create custom packaging and artwork for products aimed at diverse audiences.
- Science and Technology
- Incorporating scientific research and knowledge into product formulations to address specific skin care needs of diverse customer segments.
