Ok, Ballet Features Captivating Graphics for Its FW19 Capsule
References: highsnobiety & highsnobiety
Ok, Ballet is a brand that embodies many creative expressions through the forms of art, fashion, and culture -- its Fall/Winter 2019 collection plays on the theme of fear predominantly. It focuses on dark circus concepts and the mystical energy that comes with it.
Founder Alex Bortz explains, "The circus will always be at the root of the inspiration of our brand, and is inevitably symbiotic with all things mystical [...] We became infatuated with Cassadaga, Florida, one of the psychic capitals of the world, and drew from the history behind it to curate parts of this collection.” The pieces are adorned in graphics including elephants, clown, polka dots, and phrases including "showtime." Additional details include smokey moon images with the label's name emerging as the branding accent.
Founder Alex Bortz explains, "The circus will always be at the root of the inspiration of our brand, and is inevitably symbiotic with all things mystical [...] We became infatuated with Cassadaga, Florida, one of the psychic capitals of the world, and drew from the history behind it to curate parts of this collection.” The pieces are adorned in graphics including elephants, clown, polka dots, and phrases including "showtime." Additional details include smokey moon images with the label's name emerging as the branding accent.
Trend Themes
1. Circus-themed Fashion - Opportunity for brands to incorporate dark circus concepts and mystical energy into their fashion collections.
2. Graphic Fall Fashion - Potential for brands to embrace captivating and visually striking graphics in their fall fashion lines.
3. Mystical-inspired Fashion - Emerging trend of infusing clothing with mystical elements like psychic symbols and moon imagery.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to explore the circus-themed graphic fall fashion trend.
2. Art - Opportunity for artists to incorporate circus and mystical elements into their visual artwork.
3. Entertainment - Disruptive innovation potential for circus and performance groups to align with the circus-themed fashion trend and create immersive experiences.
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