Wetsuit Chic

Ohne Titel Spring 2011 Collection Channels Surfer Style

The Ohne Titel Spring 2011 collection shown at Mercedes-Benz Fashion Week in NYC stuck to a palette of blue, white and black. The runway presentation featured a recurring neoprene theme. The wetsuit material was seen in nearly every piece, from neoprene crop tops to bodysuits.

My favorite look from the Ohne Titel Spring 2011 collection is the outfit in the third image. From afar, the model looks like she's just leaving a surf session -- an aesthetic that's right at home here in San Diego.

Neoprene Fashion
Trend towards incorporating neoprene fabrics into fashion designs for added texture and a focus on functionality.
Surf Culture Style
New wave of surfer-inspired fashion designs will emerge that embrace the style and utility of wetsuits and other beachwear.
Athleisure Trend
Wetsuit chic and similar styles bridge the gap between athletic clothing and everyday wear, tapping into the popular trend of comfortable and functional clothing options.

Who This Affects Most

Fashion Industry
Designers and brands in the fashion industry can incorporate neoprene fabrics and surfing-inspired styles to create disruptive fashion trends that appeal to a wide range of customers.
Sports Apparel Industry
Wetsuit-inspired designs and neoprene fabrics could be used to create new, innovative sports apparel that offers greater flexibility and functionality for athletes.
Outdoor Industry
Brands within the outdoor industry can incorporate wetsuit-inspired designs and neoprene fabrics into their products to create clothing and gear that is both functional and stylish for active customers who value adventure and exploration.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 56%
Freshness 8%