ROKIT celebrates the Summer 2020 season with the new Oh! Sweet Nuthin collection with inspiration drawn from The Velvet Underground's 1970 track specifically from its Loaded album. The capsule of goods celebrates the energy of The Velvet Underground nodding to the 60s and its counter-culture.
The design language is dreamy with reference to modern concepts as well. This is informed by bright colors, patterns, and text that celebrates escapism that is found during a time of self isolating. One of the seasonal collection's notable items is the "Who Loves The Sun?" tee which nods to the song with the same namesake and the craving of going outside. There are also face masks that read "I don't know what day it is either."
Image Credit: ROKIT