Ogden's Own, the largest independent distillery in Utah, has announced its first canned cocktails, which it's launching in two delicious flavors: Five Wives Moscow Mule and Five Wives Vodka Soda.
Both varieties are made with all-natural ingredients and are completely free of gluten, making them a great drink of choice for anyone looking for a convenient ready-to-drink cocktail that forgoes the artificial additives that are found in many competing products.
The distillery's Moscow Mule is made with a blend of Chinese and Indian ginger extracts, lime juice, raw cane sugar, and its award-winning Five Wives Vodka. The Vodka Soda features fresh-squeezed lime citrus, which complements its Five Wives Vodka by lightly balancing it, making for a refreshing beverage that's easy to sip.
Image Credit: Ogden's Own
Why This Trend Is Growing
- All-natural Canned Cocktails
- The rise of all-natural canned cocktails is a disruptive innovation opportunity for the ready-to-drink market to address consumers' demand for healthier, convenient alcoholic beverage options.
- Gluten-free Alcoholic Beverages
- The trend towards gluten-free alcoholic beverages presents an innovation opening for distilleries and alcoholic beverage companies to experiment with alternative gluten-free ingredients and flavors.
- Ginger-infused Cocktails
- The popularity of ginger-infused cocktails offers a promising innovation prospect for distilleries and beverage manufacturers to develop new ginger-based alcoholic beverages.
Industries Being Reshaped
- Distillery
- Distilleries could leverage the rise of all-natural canned cocktails to create new products that are healthy and convenient for consumers on the go.
- Ready-to-drink Market
- The ready-to-drink market has an opportunity to address consumers' demand for healthier and gluten-free options by introducing new all-natural canned cocktails.
- Alcoholic Beverage Manufacturing
- Alcoholic beverage manufacturers can capitalize on the trend of ginger-infused cocktails to create new product lines or revamp existing ones.
