AJ Crimson Beauty—founded by AJ Crimson, the prolific makeup artist, beauty and lifestyle expert, and entrepreneur—recently expanded its beauty portfolio with the introduction of the new Office Politics Collection. The new series includes five Hi-Shine Lip Glosses, all inspired by powerful women.
Each lipgloss was cleverly named after common office jargon, including 'Reply All,' 'Regards, 'PMLE' (Per My Last Email), 'Please Advice,' and 'CC'D.' Many professionals will realize the subtle undertones many of these "common" phrases have attached to them, making this collection perfect for women trying to navigate the office waters.
The new Office Politics Hi-Shine Lip Glosses can be worn as a standalone creme gloss or can be paired with the AJ Crimson Lipsticks.
Image Credit: AJ Crimson Beauty
Key Themes Behind This Trend
- Office-inspired Lip Glosses
- Disruptive innovation opportunity: Create a line of lip glosses inspired by different work environments and corporate culture.
- Naming Products After Office Jargon
- Disruptive innovation opportunity: Develop product lines that incorporate cleverly named items after commonly used phrases in specific industries.
- Makeup and Office Culture
- Disruptive innovation opportunity: Explore the intersection between makeup and professional workplaces, creating products that cater to the specific needs and challenges of the office environment.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introduce innovative cosmetics products that cater to professionals, helping them express their individuality and personal style in the workplace.
- Fashion and Apparel
- Disruptive innovation opportunity: Create a line of office-inspired fashion and accessories that blend style and functionality for the modern professional.
- Corporate Training and Consulting
- Disruptive innovation opportunity: Develop training programs and consulting services that focus on personal branding and image consulting for professionals in various industries.
