These Off Insect Repellent ads depict scenes that you really wish the mosquitoes would see. The pair of prints stages a fisherman and a hiker amidst beautiful natural landscapes but the unusual thing about the images is the appearance of the main characters.
In the first advertisement, the boater is represented in the form of a large rock and in the second ad, the walker is a tree branch. Because of their equipment, you can tell that they are in fact human, yet they appear to awkwardly blend in with their surroundings.
The concept behind MayoDraftFCB's Off Insect Repellent ads seems to equate the bug spray brand to a sort of invisibility cloak. Wouldn't it be a luxury to not tempt the flies, much like a stone or a stick?