Off-White expands its offerings beyond its streetwear expertise for the Spring/Summer 2020 season with the launch of 'OFF ACTIVE.' the new line features workout gear for both men and women in a color palette that highlights blue, gray, and white for minimal and versatile elements.
The pieces are all constructed from stretchy fabrication to deliver comfort with additional graphics inspired by comic books on the back of the designs. There are also some heavier options for outdoorsy workouts including camouflage sweaters, leggings, and additional accessories that compliment the apparel. The activewear is detailed with accents that are true to the brand including the familiar arrow logo paired with functional capabilities such as perforations for breathable components.
Image Credit: Off-White
Key Themes Behind This Trend
- Streetwear-informed Activewear
- Off-White releases its new 'OFF ACTIVE' line featuring practical and versatile activewear with streetwear-inspired graphics, creating an opportunity for brands to combine style and function.
- Comic-inspired Graphics on Activewear
- Off-White's OFF ACTIVE line integrates comic-inspired graphics on the back of its designs, paving the way for other activewear brands to experiment more with graphics to enhance their appeal.
- Multi-functional Activewear
- Off-White's OFF ACTIVE line features perforations for breathable components and offers heavy options for outdoorsy workouts, creating an opportunity for other activewear brands to incorporate more multi-functional features.
Where This Applies
- Fashion and Apparel
- Activewear continues to be a growing category in the fashion and apparel industry with brands like Off-White introducing new lines and creating opportunities for further innovation.
- Sports and Fitness
- Off-White's OFF ACTIVE line combines style and practicality, catering to an ever-growing market of consumers interested in fashionable and functional workout gear.
- Art and Design
- Off-White's use of comic book-inspired graphics on its activewear blurs the lines between fashion and art, creating an opportunity for other brands in the art and design industry to collaborate with fashion brands to create unique and innovative products.
