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Futuristic Athlete Underwear

The Odlo Futureskin Underwear was Developed with Zaha Hadid Design

— October 31, 2018 — Fashion
The Odlo Futureskin underwear collection has been announced by the brand as a new collaboration series with Zaha Hadid Design to bring a new kind of experience for athletes seeking to enhance their performance.

The underwear designs for men and women feature a full-body design that are achieved with the brand's Organic Bodymapping and seamless knit technology. This makes the garments accommodating to the needs of modern athletes to keep them agile, comfortable and unrestricted when performing their craft or training.

The Odlo Futureskin underwear collection has a futuristic look that will help to keep wearers distinctly warmer and protected when training outdoors during inclement weather. The undergarments also incorporate an organic flow thanks to the help of Zaha Hadid Design, which makes the various styles appear straight out of the future.
Trend Themes
1. Futuristic Underwear - Opportunity for disruptive innovation in the development of high-tech undergarments that enhance performance and offer advanced protection.
2. Organic Bodymapping - Potential for disruption in the athletic clothing industry by incorporating body-mapping technology to improve comfort and agility in sportswear.
3. Seamless Knit Technology - New possibilities for disruption in garment manufacturing by implementing seamless knit technology, providing athletes with greater freedom of movement and comfort.
Industry Implications
1. Sportswear - Disruption opportunities arise in the sportswear industry, where innovative design and advanced technologies can enhance athletic performance and comfort.
2. Textile Manufacturing - Potential for disruptive innovation in the textile manufacturing industry, by incorporating body-mapping and seamless knit technologies for enhanced garment production.
3. Outdoor Apparel - Opportunity for disruption in the outdoor apparel industry, where futuristic and protective designs can offer advanced performance and weather resistance for athletes.
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