'Tough Mudder' is known for its intense, potentially dangerous obstacle courses and it plans to allow a fan to design its next course.
The course design will be chosen through a competition in which fans will be able to submit a description and sketch of an obstacle course. The course will then be voted on through social media and the top 10 finalists will be chosen, from which a panel of experts will pick one winner. The fan-made design will be incorporated into Tough Mudder's 2017 obstacle courses.
This competition involves fans while simultaneously giving the company important information on what its fans would like to see from it in the future -- making it an invaluable marketing tool.