Brashy, a Los Angeles-based streetwear brand that offers apparel exclusively for women, recently released a lookbook titled 'Obscure Waves,' which explores "the relationship between man and technology."
The images have a starkly minimalist look to them, with white walls and cement floors functioning as the backdrop. The apparel from Brashy's 2017 pre-fall collection boasts black and white color palettes primarily, however a few touches of neon green are featured as well. Especially eye-catching pieces include a clear vinyl jacket and hoodies with elaborately extended sleeves, which were sometimes modeled as pants.
Photographer Jacob Hagg was behind the lens of the Obscure Waves lookbook, as he focused on a single female muse who posed powerfully in the unique apparel. Brashy's entire pre-fall collection is expected to become available on its web store soon.
What's Driving This Trend
- Minimalist Futuristic Fashion
- Opportunity to create clothing lines that use technology-inspired materials and starkly simple color palettes.
- Clear Vinyl Trend
- Opportunity to innovate with transparent fabrics in clothing and accessories.
- Elaborate Sleeve Design
- Opportunity to explore unique sleeve designs, which can also function as pants or leg coverings.
Who This Affects Most
- Fashion
- Fashion industry players can integrate minimalist fashion styles with futuristic elements.
- Photography
- Photography industry professionals can explore themes of technological relationships within fashion photography.
- Artificial Intelligence
- AI industry leaders can collaborate with fashion brands for incorporating machine learning and other innovative approaches into design processes.
