Oroma Elewa's cleverly named 'Oromastherapy' online shop is full of objects from around the world that she's personally collected on her travels. She has curated a beautiful collection of items that include everything from home decor to jewelry, fashion and accessories that appeal to her "cultural, style and design sensibilities."
Although you may not be able to jet off to some exotic location, at least you're able to purchase unique pieces from places like Senegal, Zanzibar and Port Harcourt without breaking the bank. For some items, Elewa even commissions them specifically for her web shop. This does take time and the shop is slowly being stocked over time, but each of the pieces is rich with a story to tell.
What's Driving This Trend
- Travel Trinket Trends
- Oromastherapy is part of the trend of travel trinket shops fusing cultures and design into a unique shopping experience.
- Global Sourcing Trends
- Oroma Elewa's personally curated collection from around the world is part of a trend of global sourcing, where unique objects can be sourced from anywhere around the world.
- Ethical Sourcing Trends
- Oromastherapy curates objects with their origins in mind, tapping into the trend of ethical sourcing and supporting local artisans.
Who This Affects Most
- Retail Industry
- The retail industry can tap into the trend of travel trinkets by creating similar shopping experiences for customers.
- E-commerce Industry
- The trend of global sourcing and unique objects from around the world presents a disruptive innovation opportunity for the e-commerce industry.
- Luxury Goods Industry
- The trend of ethical sourcing promotes social responsibility and sustainability, making it a disruptive innovation opportunity for the luxury goods industry to integrate into their business models.
