The OBEY Fall/Winter 2014 collection is featured in a bewitching urban shoot photographed by Ian Azariah, with creative direction by Paul Higgins.
The collection continues to embrace DIY counterculture, the foundation upon which the brand was built, through militaristic design, sleek silhouettes and minimal branding. Though influenced by politics and popular culture, the collection continues to embody the ethos of self-empowerment, knowledge and awareness. Having the models interact with the urban environment in which the clothes were meant to be worn is rather refreshing, and really speaks to the authenticity of the label.
Overall, wearing any piece from the OBEY Fall/Winter 2014 collection will indicate to the world that you have street smarts in spades!