Tequila and mezcal are two components of Tip Top Proper Cocktails' new Oaxaca Old Fashioned, developed in collaboration with the cocktail's original creator, Phil Ward. "The Oaxaca Old Fashioned has taken on a life of its own over the years, and after tasting the other cocktails, I trusted [Tip Top] to get it right," said Ward. United with a touch of agave nectar for sweetness and a few dashes of bitters, this fresh take on the Old Fashioned is rich, smoky, smooth and well-balanced, with notes of oak.
The limited-release, 37% ABV Oaxaca Old Fashioned in 100ml cans is exclusively available in the Tip Top Tequila & Mezcal Variety Pack, featuring the brand's take on a classic, tequila-based Margarita and the colorful Naked & Famous, made with mezcal and lime.
Why This Trend Is Growing
- Premium RTD Tequila-mezcal Cocktails
- A growing consumer preference for premium ready-to-drink tequila and mezcal blends, enabling novel spirit-forward formulations and elevated branding strategies.
- Creator Collaborations and Authenticity
- High-profile collaborations with original cocktail creators are driving authenticity-led product narratives that could reshape co-branded limited releases and provenance storytelling.
- Limited-release Small-format Cans
- The popularity of 100ml limited-release canned cocktails highlights demand for collectible, small-format offerings that support premium pricing and scarcity-driven marketing models.
Industries Being Reshaped
- Ready-to-drink Alcohol
- RTD alcohol brands are positioned to disrupt traditional on-premise channels by translating bar-quality recipes into shelf-stable, consumer-friendly formats.
- Craft Spirits and Distilleries
- Independent distillers and mezcal producers stand to benefit from collaborative product development that foregrounds origin, aging, and smoky flavor profiles.
- Beverage Packaging and Canning
- Innovations in recyclable small-format can design and premium labeling offer opportunities to differentiate limited-edition cocktail releases and improve sustainability credentials.
