Shopping Bag-Inspired Briefcases

The 'Oaxaca Case' Combines the Generic with the Sophisticated

A new form of briefcase has emerged from created Joseph Guerra called the 'Oaxaca Case.' This new design takes a look at the briefcase in a whole new light; not only is it suitable for the office, but also for a day at the beach.

Joseph Guerra, a recent graduate of RSID, created the Oaxaca Case using a sheet of polypropylene material that is laser cut and then scored using a CNC milling machine. The basic concept for the case came from re-imagining the basic plastic shopping basket that can be seen at most grocery stores.

The open pattern of the case combined with the professional tone of the briefcase design allows for the piece to appeal to a broader market. Its easy-to-assemble design makes this a must-have for any traveler.

Shopping Bag-inspired Design
Opportunity for designers to create innovative products by incorporating elements of shopping bags into their designs.
Multifunctional Briefcases
A growing demand for briefcases that can be used for both professional and casual purposes, opening up opportunities for versatile designs.
Sustainable Materials in Fashion
Rising trend in using eco-friendly materials like polypropylene for fashion accessories, allowing for creative and environmentally conscious designs.

Industries Being Reshaped

Fashion
Fashion brands can explore incorporating shopping bag-inspired design elements into their accessory collections, providing unique and trendy options for consumers.
Product Design
Opportunity for product designers to create multifunctional briefcases that cater to the needs of both professional and casual users, offering convenience and style.
Retail
Retailers can tap into the demand for sustainable fashion accessories by offering products made from eco-friendly materials like polypropylene, attracting environmentally conscious consumers.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 73%
Freshness 8%