Chic Shadow Effect Suitcases

The 'Suitcase of the Light' by Moen Wen Changes According to Light

The conceptual 'Suitcase of the Light' has been designed by Moen Wen as a product for Travelhouse that brings texture and creativity to an otherwise ordinary piece of essential travel equipment.

The case is characterized by its 3D effect facade that utilizes angled surfaces to catch the light in different ways. This will have the different surfaces appearing light or dark, according to which way the natural or artificial light is bouncing off of it. What's created is a simple yet stylish optical illusion that maintains sturdiness without compromising on aesthetic.

The conceptual 'Suitcase of the Light' is imagined in several sleek color options including green, blue, white, purple, red and black, which will call to mind high-end technology products.

3D Effect Facade
Innovative use of angled surfaces that catch light differently to create a simple yet stylish optical illusion and potentially disrupt the luggage industry with unique offerings.
Color Options
Expanding color options for suitcases beyond the traditional offerings by using sleek colors for high-end technology products that can help companies stand out in a crowded market.
Texture and Creativity
Offering unique designs and textures on otherwise ordinary pieces of travel equipment that can attract consumers with discerning tastes who crave creativity in their travel accessories.

Sectors Adopting This

Luggage
Innovations in the luggage industry that focus on adding unique designs and features to luggage pieces to appeal to consumers looking for both form and function in their travel accessories.
Consumer Goods
Companies in the consumer goods industry can potentially find success by incorporating sleek color options and unique textures in their products to differentiate themselves from competitors.
High-end Technology Products
Leveraging sleek color options reminiscent of high-end technology products can be a differentiator for companies in various industries looking to offer a modern and stylish aesthetic to consumers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 20%
Freshness 12%

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