Knowing that many consumers are looking for flavorful and nourishing plant-powered snacks, Oatein set out to create a vegan-friendly version of its oat snacks and is now taking to Kickstarter to introduce Millionaire Crunch. This new vegan snack is high in protein, low in sugar and gluten-free, as well as indulgent—it combines oats with caramel and chocolate.
While the oat snacks are high in protein, they have the potential to appeal to more than just gym-goers, as they offer a quick and guilt-free way for people to refuel on the go. Oatein's Millionaire Crunch is available in three flavors: Salted Caramel and Chocolate Orange, which are zero-sugar and vegan-friendly, while Hazelnut Caramel is a vegetarian-friendly treat—all of which are loaded with 15 grams of protein.
Key Themes Behind This Trend
- Plant-powered Snacks
- Opportunity for plant-based snack brands to create flavorful and nourishing options.
- High-protein Snacks
- Potential for snacks high in protein to appeal to a wider consumer base beyond gym-goers.
- Gluten-free Snacks
- Demand for gluten-free snacks presents an opportunity for brands to create indulgent options for consumers with dietary restrictions.
Where This Applies
- Vegan Snack Industry
- Chance for vegan snack brands to introduce innovative and protein-packed options to the market.
- Health and Wellness Industry
- Disruptive innovation opportunity for brands to create guilt-free and nourishing snacks for on-the-go consumers.
- Specialty Food Industry
- Potential for gluten-free snack brands to create indulgent treats for consumers with dietary restrictions.
