On September 4th, OAMC and adidas will release a series of fresh colorways of their collaboratively made 'Type-05' sneaker silhouette.
As Highsnobiety points out, the design takes inspiration from trail runners, as well as from adidas' 'EQT Tyranny,' which first made it debut back in 1998. Previously, the Type-05 was made available in neutral colorways of black, gray, and white. Now, the silhouette will also be offered in a light blue colorway, which is offset with complementary accents of black, gray, and white. The release also sees a refreshed all-black colorway, in addition to a white and gray variation that features accents of pastel yellow for contrast.
Come September 2020, the new Type-05 colorways can be found on OAMC and adidas' web stores.
Image Credit: adidas
Key Themes Behind This Trend
- Trail Running-inspired Sneakers
- The infusion of trail running inspiration into sneaker design creates a disruptive innovation opportunity for athletic footwear companies to appeal to adventure enthusiasts.
- Revitalized Retro Sneakers
- The revitalization of retro sneaker designs provides a disruptive innovation opportunity for footwear companies to introduce old designs to new generations of consumers.
- Collaborative Sneaker Design
- Collaborative sneaker design presents a disruptive innovation opportunity for companies to merge their brand identities and design aesthetics to create unique products that appeal to a broader consumer base.
Where This Applies
- Athletic Footwear
- The trend of trail running-inspired sneakers presents a disruptive innovation opportunity for athletic footwear companies to expand their product lines and attract adventure enthusiasts.
- Fashion
- The trend of revitalizing retro sneakers offers a disruptive innovation opportunity for fashion brands to reintroduce classic styles to new generations of consumers.
- Product Design
- Collaborative sneaker design presents a disruptive innovation opportunity for companies specializing in product design to merge brand identities and create unique and appealing products that stand out in the market.
