Oakley has gotten together with bike frame maker Sunday to create the customizable Oakley & Sunday Frogskin Sunglasses. These sunglasses are inspired by early 80s BMX bikes and their uniquely-colored handle grips.
The Oakley & Sunday Frogskin Sunglasses come with an extra set of "arms" that let you rock these shades in either all blue, red, or a combination of both. Oakley and Sunday have really hit one out of the park here -- customizable sunglasses with a cool look inspired by the early days of BMX are a win in my book.
Key Themes Behind This Trend
- Vintage-inspired Eye-wear
- Opportunity to create vintage-inspired sunglasses with customizable features using unique materials.
- Collaborations
- Opportunity to collaborate with other brands to create unique and customizable products.
- Personalized Accessories
- Opportunity to create more personalized accessories that appeal to specific interests or hobbies.
Where This Applies
- Eyewear
- Opportunity for eyewear companies to create customized, vintage-inspired sunglasses that appeal to customers.
- Bicycle Industry
- Opportunity for bicycle companies to collaborate with eyewear brands to create unique and customizable products.
- Fashion Accessories
- Opportunity for fashion accessory brands to create more personalized products that appeal to customers with specific interests or hobbies.
