Oakley is renowned for designing, developing and manufacturing a variety of performance sunglasses, sports visors, as well as ski and snowboard goggles, but it's now venturing into new territory with the introduction of Oakley helmets.
The MOD 3 and MOD 5 styles for male and female skiers and snowboarders boast a Modular Brim System (MBS) that offers patented helmet and goggle integration, meaning that any Oakley goggle will fit these helmets, regardless of size. There's also the MAS, or Modular Accessory System, which means that the helmets are highly customizable. Other noteworthy design features include a lightweight in-mold shell, a zero-pressure ear cup and an integrated venting system, all of which prioritize comfort and safety on the slopes.
While the MOD 3 and MOD 5 shares the same features for performance, what sets them apart is that the MOD 3 offers a more style-focused design.
Key Themes Behind This Trend
- Modular Brim System (MBS)
- Disruptive innovation opportunity: Integration of helmet and goggle for enhanced user experience in the winter sports industry.
- Modular Accessory System (MAS)
- Disruptive innovation opportunity: Customizability of helmets to cater to individual preferences and needs in the winter sports industry.
- In-mold Shell Technology
- Disruptive innovation opportunity: Lightweight and safety-enhancing helmet design for improved performance in the winter sports industry.
Where This Applies
- Winter Sports Equipment
- Disruptive innovation opportunity: Integration of modular systems and advanced helmet technology to enhance winter sports equipment offerings.
- Outdoor Sports Retail
- Disruptive innovation opportunity: Introduction of customizable helmet options to cater to different consumer preferences in the outdoor sports retail industry.
- Extreme Sports Accessories
- Disruptive innovation opportunity: Integration of advanced helmet technologies to offer lightweight and high-performance accessories for extreme sports enthusiasts.
