Using a hilarious deceptive advertisement, O Fio Bier Bar in Brazil has made a big statement about the pitfalls of Internet dating. Seeking to push the importance of in-person interaction, the hilarious print ad is striking.
Promoting anxiety in regards to web romance, the one-page advert features a slightly overweight man dressing in drag. Set apart in steps, his transformation is mind blowing; the end result is a frighteningly convincing photo of what appears to be a well-endowed woman. Sure to get attention for humor as well as the shock factor, the promotion is an effective approach sure to spread well outside of Brazil.
The campaign was produced by the Dim & Canzian agency of Sao Paolo, and is gaining a lot of attention for its approach to the issue of slowed bar business.