Using a hilarious deceptive advertisement, O Fio Bier Bar in Brazil has made a big statement about the pitfalls of Internet dating. Seeking to push the importance of in-person interaction, the hilarious print ad is striking.
Promoting anxiety in regards to web romance, the one-page advert features a slightly overweight man dressing in drag. Set apart in steps, his transformation is mind blowing; the end result is a frighteningly convincing photo of what appears to be a well-endowed woman. Sure to get attention for humor as well as the shock factor, the promotion is an effective approach sure to spread well outside of Brazil.
The campaign was produced by the Dim & Canzian agency of Sao Paolo, and is gaining a lot of attention for its approach to the issue of slowed bar business.
What Makes This Trend Stand Out
- In-person Interaction Push
- Diminishing the popularity of online dating through advertising the importance of face-to-face interactions.
- Humorous Anti-internet Dating Ads
- Creating campaigns that use humor to promote the downsides of online romance.
- Shock Factor Marketing
- Gaining attention through advertising that is surprising and attention-grabbing.
Sectors Adopting This
- Bar
- Developing campaigns to reduce the use of dating apps and increase the popularity of visiting bars.
- Advertising
- Creating anti-dating campaigns to draw attention and change social trends.
- Entertainment
- Developing advertising campaigns for bars, clubs, and restaurants that promote the benefits of in-person interactions.
