The NYT T Style September 2014 City Girl editorial places its attention upon an unusually aloof Ysaunny Brito. In the images taken by photographer Thomas Lohr, Brito appeared quite candid as she went about her daily activities in New York's packed streets.
Stylist Jason Rider matched the natural motifs present in City Girl with outfits that appeared unplanned. It is highly likely that on a daily basis, Brito would be caught wearing athletic zip up jackets, sweaters tied at the waist, relaxed leather coats and oversize knit sweaters. These pieces serve practical, functional ends and are thus well-suited to the production's unplanned elements.
Furthering the everyday slant of City Girl was Brito's sleek ponytail. Whether raised high or low, the hairstyle is simplistic.
Key Themes Behind This Trend
- Aloof Street Style
- Opportunity for clothing brands to create collections that capture the candid and unplanned aesthetic of street style.
- Natural Motifs
- Opportunity for home decor and interior design companies to incorporate natural elements in their products and create a relaxed and unplanned atmosphere.
- Simplistic Hairstyles
- Opportunity for beauty salons and hairstylists to offer simple and low-maintenance hairstyles that cater to the everyday needs of customers.
Where This Applies
- Clothing
- Clothing brands can leverage the aloof street style trend to create collections that resonate with consumers who crave a candid and unplanned aesthetic.
- Home Decor
- Home decor and interior design companies can tap into the natural motifs trend to offer products that create a relaxed and unplanned atmosphere in homes and spaces.
- Beauty and Haircare
- Beauty salons and hairstylists can capitalize on the simplistic hairstyles trend and provide customers with low-maintenance options that suit their everyday needs.
