Lancôme announces its global Nurses Day campaign to honor frontline workers during the pandemic. In an effort to continue showing its support to nurses, the brand will send product care packages to frontline workers across the globe. Lancôme began this initiative at the beginning of the COVID-19 pandemic in May 2020 and has since given more than 215,000 packages to nurses in over 30 countries.
The rebooted campaign will take place throughout June 2021. This time, it will include outdoor displays on L'Oréal buildings on an international scale. For those interested in keeping track of the campaign's progression, the brand encourages participants to visit the social media hashtag #ShowYourGratitude. It can also be used when honoring nurses and frontline workers online.
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