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Heroine Haute Couture

Numero Korea Captures Sexy Supermodel Jessica Stam

— September 24, 2009 — Pop Culture
Canadian supermodel and heroine Jessica Stam graces the cover and the pages of Numero Korea #15. The leggy blond shows off her toned stems in the black and white editorial shot by Mariano Vivanco.

Stam is snapped wearing designs by Dior, Just Cavalli, Gianfranco Ferre and Christian Louboutin for the stylish spread. In the pictorial labeled 'Heroine' Jessica Stam shows off her svelte model curves with thigh-high hemlines and plunging necklines.

Implications - With so many products saturating the marketplace, companies must find alternative ways to gain attention from the busy consumer. Using sexual appeal is a great way to hone in on an innate human desire in order to sell a product. Companies that use this marketing technique will see large returns in the future.
Trend Themes
1. Sex-driven Marketing - Companies using sexual appeal in their marketing techniques to sell their products could gain more attention from busy consumers.
2. Fashion Editorial Shoots - Magazines and fashion brands could collaborate to produce more editorial shoots with popular models to showcase their designs and gain widespread popularity.
3. Thigh-high Hemlines - More fashion brands and designers could incorporate thigh-high hemlines in their designs to cater to the current trend and consumer demand.
Industry Implications
1. Fashion and Beauty - Fashion and beauty brands could use sexual appeal in their advertising campaigns to stand out in a crowded market and increase sales.
2. Magazine and Publishing - Magazines could work with popular models and fashion brands to create editorial shoots that showcase the latest trends in fashion and beauty.
3. Luxury Fashion - Luxury fashion brands could incorporate thigh-high hemlines in their designs and make it a new trend in the fashion industry to appeal to their target audience.
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