Nudestix is a makeup line for women who want to "go nude, but better." With a range of multipurpose crayons that can be applied anywhere on the face, the easy-to-use cosmetics are designed to help achieve a flawless no-makeup makeup look. As well as providing coverage in spots where it is needed most, the cosmetics are enriched with moisturizing vitamins and antioxidants that skin will love soaking up.
The family company was financed by the parents of Ally and Taylor Frankel, who serve as the faces for the brand that promote the $28 makeup pencils, mostly on social media. Their mother Jenny Frankel, is also a big part of the company, bringing her expertise as a chemical engineer, MAC Cosmetics product developer and co-founder of corrective camouflage line Cover FX Makeup to the makeup line.
Although celebrities like Demi Lovato regularly make an effort to help young women boost confidence by posting makeup-free selfies, there is still a huge market for beauty products that refine the no-makeup look.
Key Themes Behind This Trend
- Effortless Makeup
- Opportunity for a makeup line that delivers subtle coverage and contains beneficial ingredients to achieve a natural no-makeup look.
- Multipurpose Cosmetics
- Opportunity to develop cosmetics that can be applied to multiple areas of the face and have multiple benefits for skin health.
- Social Media Promotion
- Opportunity to utilize social media as a marketing tool to promote beauty products and engage with consumers.
Where This Applies
- Cosmetics
- There is a growing market for natural-looking, easy-to-use cosmetics that contain beneficial ingredients for skin health.
- Beauty Influencers
- Influencers can collaborate with cosmetics brands to promote effortless, natural-looking makeup lines to their followers.
- Chemical Engineering
- The beauty industry can benefit from the expertise of chemical engineers to develop innovative makeup products with beneficial ingredients.
