Nudestix is a makeup line for women who want to "go nude, but better." With a range of multipurpose crayons that can be applied anywhere on the face, the easy-to-use cosmetics are designed to help achieve a flawless no-makeup makeup look. As well as providing coverage in spots where it is needed most, the cosmetics are enriched with moisturizing vitamins and antioxidants that skin will love soaking up.
The family company was financed by the parents of Ally and Taylor Frankel, who serve as the faces for the brand that promote the $28 makeup pencils, mostly on social media. Their mother Jenny Frankel, is also a big part of the company, bringing her expertise as a chemical engineer, MAC Cosmetics product developer and co-founder of corrective camouflage line Cover FX Makeup to the makeup line.
Although celebrities like Demi Lovato regularly make an effort to help young women boost confidence by posting makeup-free selfies, there is still a huge market for beauty products that refine the no-makeup look.