This holiday season, Nütrl Vodka is giving back with its line of limited-edition ugly holiday sweaters, onesies, and mittens. All of the proceeds of these purchases will be donated to the Covenant House Lower Mainland to help provide shelter and food to the homeless and youth in need.
“If we sell $10,000 worth of these fine, fun items, we will MATCH the amount personally,” G&W Distilling Principal Melissa Meehan explains in a statement. “We feel that as a leader in the industry it is our responsibility to give back. NÜTRL has always embodied Canadian values of inclusion, respect and challenge. We hope to challenge others to give this season. We want to raise awareness of what businesses can do to help people in need.”
The Nütrl Vodka holiday collection ranges from $15 - $50.